Knighton Digital

Historical website project

EISA

Quarry products, practical applications and the people behind them, explained together.

Website design & buildContent developmentProduct & service structure
The business need
Help a construction customer understand the materials and services before starting a conversation.
What we brought
Question-led content, a connected website layout, product-image matching and launch follow-up.
What it is there to do
The product range, useful applications, team and contact path have a clear place together.

Historical website work, launched in January 2024. The examples show the retained website archive and client feedback from that engagement.

Archived EISA website with quarry photography, product and service information
EISA website archive. Source PDF created 1 January 2025; this is a historical view of the delivered website.

Website views

From operational knowledge to useful content.

The archived service and product sections show how the offer was organised for a construction customer. They are retained interface examples from the completed website.

EISA website service cards with quarry photography and service explanations
View example

Archived service content

Explain what the business can help with.

Material supply, blending, project support and technical consultation use a consistent combination of explanation and supplied imagery.

Website archive PDF created 1 January 2025, page 2 excerpt. Historical business content.

Archived EISA product section showing aggregate categories, product photographs and application labels
View example

Archived product content

Connect the material to its application.

Product categories, photographs and typical applications give buyers a way into the range.

Website archive PDF created 1 January 2025, page 3 excerpt. The capture shows the layout, rather than a live accordion demonstration.

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Client email feedback

Working together,
in their words.

Thank you for your services and the work you did on our great website.

Michelle SteningAdministration Manager, EISA

The context

The business.

Extractive Industry Services Australia supplied quarry materials and related expertise in South Australia. Its website needed to bring that knowledge into a form a construction customer could work through before making contact.

The business problem.

The business knew its materials and services, but a prospective customer needed more than a set of product names. Categories, applications, images and information about the team had to give the offer a useful context.

What we needed to understand.

We needed to understand what the products were used for, how the services related to them and what a buyer might need to ask next. Product-image matching and the client's checks mattered because a clear layout still depends on the right facts and pictures.

How we approached it.

Questions and content drafts helped organise the business knowledge before the layout was settled. We developed the product and service sections with supplied imagery, then worked through client review, team information, FAQs, responsive presentation and the launch follow-up.

What we put together.

  • Website content questions, drafts and layout development
  • Connected service and product sections with practical application details
  • Product-image matching and supplied photography
  • Team information, FAQs and a contact path
  • Responsive review and launch follow-up in January and February 2024

A closer look

The detail
behind the work.

Learn the offer before drawing the page.

The content work started with questions about the products, services and customers. That gave the website a practical brief and a draft the client could review, rather than asking them to fill an empty design with finished copy.

Make the range easier to understand.

Product categories, images and application details sit together in the archived website. The aim is to help a buyer recognise the relevant material and bring a more useful question to the next conversation.

Follow the details through to launch.

Product-image matching, team information, FAQs and responsive checks formed part of the follow-up around launch. The final website also used the client's supplied edited video; its production is not attributed to Knighton Digital.

More than a page

The foundations
around the delivery.

Business understanding

Questions and content drafts grounded in the supplier's actual products and expertise.

Product context

Categories and typical applications alongside the imagery.

Connected presentation

Services, people, FAQs and contact information within one website structure.

The practical value.

The archived website gives the product knowledge a connected structure: material, application, service and contact. For the business, the useful work was drawing out that information and preparing something the client could check and customers could explore.

Useful guides

Understand the thinking behind the work.

Brand & content

Write for the decision your customer needs to make.

Use your business knowledge to answer the important questions in language a customer can follow.

Read the guide

The thinking behind the tools

A closer look at the approach.

How we choose the setup, where the work adds value and what needs thought along the way.

The work around the website.

Technical capability becomes more useful to a prospective client when the business knowledge is organised into a clear explanation.

A useful next step

Tell us what
you're working on.

Start with a few rough notes, a website link or one example of what needs attention. You do not need a finished brief.

Let's talk