A way into the expertise.
The content architecture gives different enquiries a sensible starting point. Service pages explain the work in plain language, while project information gives the technical capability context.
Professional services
Comten Engineers
A clear way into specialist engineering services.
Website design & developmentContent architectureSearch foundations
- The business need
- Help people with an unfamiliar engineering problem find the relevant expertise.
- What we brought
- Service structure, plain-language content and a website with connected project and enquiry paths.
- What it is there to do
- A homeowner or project team has a way into the service information without already knowing the technical term.
The context
The business.
Comten is a structural engineering practice with detailed expertise across a range of services. A prospective client might arrive with a building problem to explain, while still working out which kind of engineering help they need.
Visit current website (opens in a new tab)The business problem.
The website needed to connect an unfamiliar problem with the relevant expertise. A homeowner and a project team can bring different levels of technical knowledge, so the service information, project examples and next step needed to make sense to both.
What we needed to understand.
We needed to understand the situations behind an enquiry: what someone might be trying to build or resolve, which service was relevant, and what would help them recognise the practice's experience. That context had to sit alongside the technical detail.
How we approached it.
We shaped the service structure, plain-language content and website design together. Connected service and project pages gave the expertise a useful setting, with enquiry routes that followed the information a visitor had just been reading.
What we put together.
- A responsive website with a structured service architecture
- Clear service and project information
- Useful enquiry pathways and technical search foundations
A closer look
The detail
behind the work.
More than a page
The foundations
around the delivery.
Service architecture
A connected structure for specialist engineering services.
Project context
A way to show the application of the expertise alongside the offer.
Search foundations
Page structure and technical details considered as part of the build.
The practical value.
The structure gives someone a starting point even when they are still learning the terminology. Service explanations and real project context help them work out the relevant area of expertise and take a more informed question into the next conversation.
Useful guides
Understand the thinking behind the work.
Brand & content
Write for the decision your customer needs to make.
Use your business knowledge to answer the important questions in language a customer can follow.
Read the guideSearch & measurement
Can search engines reach the right pages?
Crawling, indexing, sitemaps and canonical URLs, with the business purpose kept in view.
Read the guideWebsites & experience
Choose the platform around the work.
A practical way to think about Astro, WordPress, Shopify and the person who will maintain the site.
Read the guideThe thinking behind the tools
A closer look at the approach.
How we choose the setup, where the work adds value and what needs thought along the way.
A focused marketing website.
A clear service story and reusable page foundations help technical experience become easier for a prospective client to understand.
A useful next step
Tell us what
you're working on.
Start with a few rough notes, a website link or one example of what needs attention. You do not need a finished brief.
Let's talk