Knighton Digital

Technical services

Tier One Copper

Help a professional contact understand the team, its expertise and how to get in touch.

Business discoveryWebsite copy & buildTeam presentation
The business need
Give industry contacts a credible place to check the team, services and fit.
What we brought
Discovery, a focused content outline, website copy and build, followed by team and imagery updates.
What it is there to do
An unfamiliar visitor can establish what the business offers and who is behind it before making contact.
Tier One Copper exploration services website
Public website capture. Our role covered discovery, website copy, design, development and later content updates.

The context

The business.

Tier One Copper is a specialist mineral-exploration team. The website had a focused role: give potential clients, partners and industry contacts a credible place to understand the business and the people behind it.

Visit current website (opens in a new tab)

The business problem.

Someone checking a specialist business needs to establish what it offers, who is involved and whether a conversation would be relevant. The website needed to present that technical proposition clearly and keep the route to contact straightforward.

What we needed to understand.

Discovery needed to establish who would be looking up the business, which services and team credentials mattered to them, and what information would help them judge fit. Those answers gave the content a purpose and helped define the size of the job.

How we approached it.

We turned the discovery into a focused content outline, website copy, design and build, using the client's brand. Later work updated team roles, content and imagery as the business changed. Suggestions for a larger site remained a separate conversation.

What we put together.

  • Business and audience discovery
  • Landing-page content structure and copywriting
  • Website design and development
  • Service and team presentation
  • Later team-role and imagery updates
  • Website hosting and maintenance

A closer look

The detail
behind the work.

Know what the website is there to do.

The discovery work centred on professional validation: who the team is, what it offers and why someone should get in touch. That kept the content focused on the people and expertise rather than adding features without a purpose.

Keep the people and presentation current.

As the team changed, we updated roles and website content. Later imagery updates also helped the presentation reflect the business more closely. Suggestions for a larger site remained a separate conversation.

More than a page

The foundations
around the delivery.

Discovery

A clear account of audiences, specialist services and intended website use.

Service narrative

Technical capabilities organised into an understandable introduction.

Team content

People, roles and expertise presented as part of the proposition.

The practical value.

A focused website can support the check someone makes before getting in touch. The relevant expertise, people and contact details have a clear place together, and later updates can keep that introduction aligned with the business.

Useful guides

Understand the thinking behind the work.

Brand & content

Write for the decision your customer needs to make.

Use your business knowledge to answer the important questions in language a customer can follow.

Read the guide

The thinking behind the tools

A closer look at the approach.

How we choose the setup, where the work adds value and what needs thought along the way.

The work around the website.

Product and brand information need to work together so the offering is easier to explain across the assets a customer sees.

A useful next step

Tell us what
you're working on.

Start with a few rough notes, a website link or one example of what needs attention. You do not need a finished brief.

Let's talk