Knighton Digital

Brand & collateral project

Mountain Made Tiny Homes

Earlier brand and brochure work giving a tiny-home range a product story to take away.

Brand developmentSales brochureDocument templates
The business need
Give buyers enough information to consider a tiny-home range after the first conversation.
What we brought
Identity applications, a brochure bringing together layouts, features and builder background, and related quote templates.
What it is there to do
A buyer has product information to take away; the business has related material for the conversation and the quotation.

This story covers brand, collateral and document work. It is part of the same business relationship as Mark Collins Builder.

Mountain Made Tiny Homes sales brochure cover
Sales brochure artwork from the Mountain Made project archive. Mountain Made is the tiny-home brand associated with Mark Collins Builder.

Selected examples

Something a buyer can take away.

The brochure explains the range, while the identity guide connects the tiny-home brand to the building business behind it.

Mountain Made brochure interior with one-bedroom tiny-home features, product photography and floor plan
View example

Sales brochure

Bring the layout and the story together.

Product photography, feature explanations and a floor plan share one page. It gives a prospective buyer material to consider after the first conversation.

Archived June 2024 brochure page. Product details reflect that edition.

Archived identity guide pairing Mark Collins Builder and Mountain Made logos with their shared colour palette
View example

Identity guide

Related brands, considered together.

A shared palette and light and dark logo applications connect the builder and its tiny-home range. The guide provides a reference for later brochures, stationery and documents.

2023 style-guide excerpt. Mountain Made is within the Mark Collins Builder business.

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The context

The business.

Mountain Made Tiny Homes is the tiny-home brand associated with Mark Collins Builder. This part of the same business relationship focused on the identity, range explanation and sales documents around a considered purchase.

The business problem.

A prospective buyer needed information they could return to after an initial conversation. The range, layouts, features and builder background needed to hold together across a brochure and the supporting document examples.

What we needed to understand.

We needed to understand what helped explain the range, which details belonged together in the brochure and how Mountain Made should relate to the broader builder identity. The same decisions also needed to make sense when applied to stationery and editable quote or estimate documents.

How we approached it.

We developed coordinated brand foundations and applications, then brought the range, layouts, features and builder background into the sales brochure. Related style guidance, stationery and document templates gave the two brands considered versions of the supporting material.

What we put together.

  • Brand development and coordinated identity applications
  • Style guidance, business cards and letterhead
  • Sales brochure and product storytelling
  • Quote and estimate templates
  • Supporting sales and content planning

A closer look

The detail
behind the work.

A product story someone can take away.

The brochure brings the range, layouts, features and builder background into one document. It gives prospective buyers something with substance to consider after the first conversation.

Related brands, considered applications.

Mountain Made and Mark Collins Builder needed a family of assets that made sense together. The work extended through style guidance and business stationery to editable customer documents, with a version for each brand.

More than a page

The foundations
around the delivery.

Visual foundation

Identity and style guidance carried across several applications.

Sales brochure

A structured account of the product range and the questions around it.

Customer documents

Editable estimate and quote templates aligned with the brand.

The practical value.

The brochure gives the product story a useful format to revisit. The associated brand and document examples show how the same foundation can carry through the stages around a sale. This is the earlier brand and collateral work within the Mark Collins Builder relationship.

Useful guides

Understand the thinking behind the work.

Brand & content

Make the document useful after it leaves your desk.

Choose the right format, organise the information and leave your team an editable source that holds together.

Read the guide

The thinking behind the tools

A closer look at the approach.

How we choose the setup, where the work adds value and what needs thought along the way.

The work around the website.

The brochure and supporting material show how the same business knowledge can work beyond a website. Historical examples keep their original context.

A useful next step

Tell us what
you're working on.

Start with a few rough notes, a website link or one example of what needs attention. You do not need a finished brief.

Let's talk