Knighton Digital

Earlier WordPress work

Kinendo

Earlier WordPress work applying a supplied identity to specialist product information.

Website stylingProduct-content researchWordPress support
The business need
Translate a supplied identity into consistent website styling for specialist products.
What we brought
Brand-to-style mapping, earlier WordPress product presentation and WooCommerce template support.
What it is there to do
Colours and typography have an explicit website reference that can be reviewed and reused across the work.

This story relates to our earlier WordPress work. The current Shopify store is outside the authorship claimed here.

Kinendo supplied identity and website style foundations
Supplied Kinendo identity reference from the project archive, used to inform website styling. Original logo authorship is not claimed.

The context

The business.

Kinendo's accessible-living range included height-adjustable kitchen and home systems. The contribution shown here is the earlier WordPress presentation, product-content foundation and supporting website setup.

The business problem.

Specialist products needed clear explanations for the people exploring them. The supplied brand identity also needed to become a consistent set of website choices, with an explicit reference for colours and typography across the work.

What we needed to understand.

We needed to understand the product topics and questions different readers brought, alongside how the supplied identity should translate to a website. That meant separating the brand assets already provided from the styling, content research and WordPress support within our role.

How we approached it.

We mapped the supplied colours and typography into website-style settings, worked on product and search-content research and supported the WordPress and WooCommerce setup. Later support addressed collection-template behaviour within that earlier build.

What we put together.

  • Website style settings based on the supplied brand
  • WordPress presentation and product-page work
  • Accessible-kitchen search-topic research
  • WooCommerce archive-template troubleshooting
  • Hosting and WordPress maintenance support

A closer look

The detail
behind the work.

Translate the identity into a working system.

The website style reference mapped brand colours and fonts into settings that could be reviewed and reused. The role here was applying the supplied identity to a website, with a clear place to discuss what should stay or change.

Build the content foundation around the product.

The research connected accessible-kitchen topics with product information and the questions different readers bring. Later support addressed WooCommerce collection-template behaviour in the WordPress build.

More than a page

The foundations
around the delivery.

Website style mapping

Supplied identity translated into reusable website settings.

Product-content research

Search topics and reference material organised around the offering.

WordPress support

Practical assistance with the product and collection presentation.

The practical value.

The style reference gives the next page a consistent starting point, while product-content research connects the specialist range to the questions around it. It shows the useful work in translating supplied brand decisions into settings and content a website can use.

Useful guides

Understand the thinking behind the work.

Websites & experience

Choose the platform around the work.

A practical way to think about Astro, WordPress, Shopify and the person who will maintain the site.

Read the guide

The thinking behind the tools

A closer look at the approach.

How we choose the setup, where the work adds value and what needs thought along the way.

A useful next step

Tell us what
you're working on.

Start with a few rough notes, a website link or one example of what needs attention. You do not need a finished brief.

Let's talk